10 most followed Rugby Union teams on Instagram

In the fast-paced world of rugby union, social media has emerged as an essential tool for teams to engage with their global fan base. Instagram, in particular, provides a glimpse into the lives of athletes and the spirit of the game. Here is a list of the top 10 most followed Rugby Union teams on Instagram.

Here, we look at the top ten most popular Rugby Union teams on Instagram, demonstrating how each side captivates millions of followers with their distinct blend of history, skill, and charm. These rankings, which include the reigning All Blacks and rising stars from Argentina, demonstrate rugby’s robust presence and enormous appeal around the world.

Most followed Rugby Union teams on Instagram

10. Scotland national rugby union team = 430k Instagram followers

Romain Ntamack is extremely popular in rugby circles, and it’s simple to understand why. As a key player for both the French national team and Toulouse, his skill and versatility on the pitch have earned him tremendous admiration. Ntamack played an important role in France’s Six Nations victory and possesses the rare ability to play both fly-half and inside centre with similar success.

He hails from a rugby family, as the son of Emile Ntamack, which adds to his appeal to fans who value his background and talent. His performances have garnered him various awards, including being awarded Top 14 Player of the Year in 2021. Romain Ntamack’s combination of skill, heritage, and consistent top-tier performances have made him a popular figure in rugby.

9. Wales national rugby union team = 440k Instagram followers

Wales’ national rugby union squad is one of the most popular and successful in the country. According to YouGov, the Welsh rugby team is consistently popular and well-known among the Welsh populace. The team has a lengthy and illustrious history, having first competed in 1881 and winning the Six Nations Championship (and its predecessors) an unprecedented 28 times, including four Grand Slams since 2000.

They have also advanced to the semifinals of the Rugby World Cup on several occasions, most recently in 2019. As a Welsh person, I can attest that the national rugby team has a particular place in the hearts and minds of the Welsh people, with the team’s past accomplishments inextricably linked to a feeling of Welsh national identity and pride.

8. Stade Toulousain = 540k Instagram followers

Stade de Toulouse is a rugby powerhouse. They have won six European Rugby Champions Cups and 23 championships in France’s Top 14. Their success has translated into a great fanbase, which they claim is the largest in Europe for any non-national rugby side, and they also have an excellent social media presence!

7. Australia national rugby union team = 550k Instagram followers

The Wallabies, or Australia’s national rugby union squad, are well-known in rugby circles, and I find their appeal fascinating. The Wallabies have won the Rugby World Cup twice, in 1991 and 1999, demonstrating their strength on the international stage. They are also three-time winners of the Rugby Championship, previously known as the Tri-Nations, demonstrating their dominance in the Southern Hemisphere.

Matches against rivals like the New Zealand All Blacks and the South Africa Springboks attract large audiences and viewers, demonstrating the intense support they enjoy. The Wallabies’ history of producing renowned players like John Eales and George Gregan adds to their attractiveness, making them a well-liked and regarded squad in the rugby world.

6. Argentina national rugby union team = 780k Instagram followers

The Argentina national rugby union squad, known as the Pumas, is extremely popular in Argentina and throughout Latin America. Rugby is widely popular in Argentina, particularly in the Greater Buenos Aires area, which has over 80 rugby clubs. The Pumas have competed in every Rugby World Cup since 1987 and are ranked as a top-tier nation by World Rugby. They have repeatedly upset conventional rugby powers, defeating each Tier 1 country at least once.

The Pumas have come to represent an entire continent in a sport that was once dominated by European and Commonwealth countries. The Pumas, the only Spanish-speaking national team listed in the world’s top 20, have a devoted fan base that stretches beyond Argentina’s borders to neighbouring nations and throughout the Spanish-speaking globe. The team’s light blue and white outfits, with a jaguar emblem, have become an iconic symbol of Argentine rugby and national identity.

5. Ireland national rugby union team = 1 Million Instagram followers

The Ireland national rugby union squad has grown in popularity over the years, and it is now one of the most regarded in the sport. They have frequently done well in the Six Nations Championship, winning the title several times, including a Grand Slam in 2009, 2018, and 2023. Notable players like Brian O’Driscoll and Johnny Sexton have made a lasting impression on the game, contributing to the team’s success. Furthermore, Ireland’s remarkable success in the Rugby World Cup, where they reached the quarterfinals on many times, has helped to solidify their reputation. The team’s continued popularity and significant presence in international rugby are bolstered by intense fan support and the renowned Aviva Stadium in Dublin, where home matches are played.

4. France national rugby union team = 1.2 Million Instagram followers

Rugby union is extremely popular in France, with the national team having a significant and committed fan base. The French national rugby union squad, called “Les Bleus,” is one of the most popular in the country. Rugby is the second most viewed sport on French television behind football, with 4.4 million viewers tuning in for the 2011 Top 14 final. The team has reached the Rugby World Cup final three times: in 1987, 1999, and 2011. Rugby is particularly popular in the south of France, where it is the most popular sport, with clubs in nearly every town. While not as popular in the north, the France national team continues to enjoy significant support throughout the country, with 33% of sports enthusiasts following rugby games and teams.

3. South Africa national rugby union team = 1.4 Million Instagram followers

The Springboks, South Africa’s national rugby union side, enjoy undeniable popularity. They are the most successful side in Rugby World Cup history, having won a record four titles and routinely ranking among the best international teams. This achievement, combined with rugby being the second most popular sport in South Africa, results in enthusiastic national support. Even individuals who don’t watch rugby carefully support the Springboks, making them a symbol of South African pride.

2. England national rugby union team = 1.4 Million Instagram followers

The England national rugby union squad has a long history and a large fan base, making it one of the most popular in the sport. Known as the Red Roses, they have had great international success, winning the Rugby World Cup in 2003 and reaching the finals in 1991, 2007 and 2019. Twickenham Arena in London is the world’s largest dedicated rugby arena, frequently drawing crowds of over 80,000 enthusiastic supporters. The team’s heated rivalries with countries such as Australia, New Zealand, and Wales heighten the atmosphere, making games highly anticipated events. Furthermore, England’s involvement in the annual Six Nations Championship, which they have won several times, strengthens their position as a dominant force in rugby union.

1. New Zealand national rugby union team = 2.7 Million Instagram followers

The New Zealand national rugby union team, known as the All Blacks, is one of the world’s most recognised and successful sporting teams. They have won the Rugby World Cup a record six times, including becoming the first team to defend the championship. The All Blacks boast a remarkable 76% winning percentage in test matches, having been lost by only seven nations. They share the record for the most straight test wins among tier-one nations with England. Rugby is an integral part of New Zealand’s national character, with the All Blacks garnering devoted followers from all around the world. As a passionate Kiwi, I can attest that the All Blacks are more than a sports team; they represent our national pride, solidarity, and unshakable ambition to be the best in the world.

Conclusion

Looking at this list of the top ten most popular Rugby Union teams on Instagram, it’s clear that New Zealand’s All Blacks reign supreme, captivating a staggering 2.7 million followers with their legendary skill. South Africa and England, each with 1.4 million followers, demonstrate their international appeal and competitive spirit. France and Ireland, with 1.2 million and 1 million followers, respectively, demonstrate Europe’s enthusiasm for the sport. Argentina’s remarkable 780,000 followers demonstrate their growing importance, while Australia’s 550k represent a strong fanbase.

Stade Toulousain has 540k followers, demonstrating club-level appeal among national giants. Wales and Scotland, with 440k and 430k, respectively, round out the list, exemplifying the rich legacy and devoted fan bases of these famous teams. This ranking recognises not only the Rugby Union’s global reach but also the lively communities that support each team, making the sport a unifying force across continents.

Community

For making this list we used the help of Instagram. If you want you can check each player’s account by searching their accounts on Instagram. Their IDs are mentioned above below their short introduction part.

Tell us what you think about this ranking of the top 10 most followed Rugby Union teams on Instagram. If you find any mistake with our ranking or the post you can comment below. We would love to hear your thoughts and opinions on this topic. Share your perspective by leaving a comment below, and don’t forget to check out some of the related posts for more information about the most followed athletes from different sports on social media.

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